• How Caraustar helps clients avoid the 3 gotchas in the private label packaging maze
    The packaging web can be tough to navigate. It’s a labyrinth of procurement, operations, and forecasting. And there’s always some “gotcha” right around the corner ready to throw you completely off your game. Getting through successfully means making sure every process from design and manufacturing to sales and marketing line up perfectly. That can be challenging when you’re facing crunched timelines, multiple packaging requirements, a wave of new trends, and the need to balance inventory with […]
  • Natural Products Expo East 2018 Roundup
    Consumer demands are growing for natural products, and the team at Caraustar is taking notice. We recently exhibited at the 33rd annual Natural Product Expo East in Baltimore, Maryland. The conference provides an opportunity for vendors, buyers, investors, and entrepreneurs to share and learn about the demand for natural products and how it is spurring positive change for the environment and consumers. The Expo highlighted a variety of natural product markets such as food and beverage, personal […]
  • Natural product packagingNatural Product Packaging 101
    Do you know that old saying, “never judge a book by its cover”? The same can’t be said for natural product packaging. Natural product packaging is sometimes more important than the product itself. Businesses want the attention of their customers and in order to get that, their products need to stand out. The amount of food, beverage, cosmetics, and natural wellness products is rapidly expanding, and companies need to be intentionally innovative in their branding and packaging strategies to […]
  • 3 keys to keeping it fresh in the food packaging industry
    Freshness in food packaging goes far beyond keeping cupcakes moist and cookies crispy. You also need fresh ideas that fuse elegant design, human-focused construction, and an earth-friendly afterlife. An excellent starting point for fresh thinking is the 1.3 billion tons of food that goes to waste worldwide every year—one-third of all food production. We can do better. A fresh approach to packaging can help brands: Align carton production with real-time demand, reducing waste and obsolescence. […]
  • Caraustar Product Packaging3 ways to avoid obsolescence with your product packaging
    You’ll never reduce packaging obsolescence to zero—there are too many variables to align sales perfectly with projections. But you can shrink the quantity of leftover packaging collecting dust in your warehouse. Let’s explore these strategies in a bit more detail: 1. Get better at inventory management. When you’re selling products, there’s a direct correlation between your ability to manage inventory and succeed as a company. If you’re always dealing with excess inventory, it means you’re not […]
  • Caraustar: How voice-search assistants are impacting your brand’s future successHow voice-search assistants are impacting your brand’s future success
    Voice-activated product searches have a lot of surprises in store for consumer-product brands, and they aren’t all happy surprises. As the Wall Street Journal reported, Amazon’s Alexa app uses an automated algorithm to answer consumers’ voice-search questions. When users ask Alexa to order them a new product but don’t mention the brand (“Alexa, order more toothpaste.”), the algorithm will search to see if the user has ordered toothpaste from Amazon before. If they have, Alexa will reorder the […]
  • Caraustar: can your packaging survive the eCommerceCan your packaging survive the new eCommerce distribution chain?
    eCommerce is shaking up the safe, predictable world of product packaging. For decades, almost all packaged goods made it from factory to warehouse to store shelf unscathed. Packages may have been crushed every now and then, and harried store clerks damaged products here and there, but the risks were well-known. Losses could be projected within reasonable bounds. Picture the humble cereal box, shipped from the factory in a large paperboard carton holding a bunch of similar boxes. Shipping or […]

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