Brand

What’s hot in paperboard packaging?

What’s hot in paperboard packaging?

What’s hot in the paperboard packaging market? A lot. It’s our job to know the wants and needs of our target markets. Consumer shopping trends are changing, forcing businesses to adapt quickly and efficiently.

Paperboard packaging provides retailers, supply chain managers, and consumers endless, unique designs. It’s no wonder the market is growing.

Here’s our insight into what trends are hot in paperboard packaging:

1. Sustainability

Is your product’s packaging headed straight for the landfill? Whether you know it or not, your packaging may not be living up to the sustainability standards your customers want, and that’s critical. Consumers want to know you’re helping the environment, and they’re willing to pay more for products and services that are committed to positive social and environmental impact.

In fact, according to a 2017 Sustainable Packaging Study, 92% of respondents say packaging has never been more important. While of course, product quality is essential, packaging may be the first step for manufacturers to capture their audience. It needs to protect and store products, and ideally, be reused.

Also, brands need to review their supply chains to understand if all elements of production are meeting sustainability standards. The more transparent your business can be when looking internally and externally at suppliers, the more holistic and sustainable your brand will become.

Corrugated and folding cartons are now seen as a sustainable packaging option as paperboard is inherently renewable and recyclable,  but the struggle is getting the word out to consumers. Providing information on your packaging and on your website about your company’s efforts can go a long way toward creating loyalty.

2. Digital

High-quality printing on paperboard packaging is more than just a trend, it’s becoming the standard. Digital printing is redefining the future of label and package printing and taking over.

It provides short-run flexibility as run lengths can shrink even as volumes increase. As shorter runs become common, the economics and workflows of traditional offset printing can limit productivity and profitability.

Digital printing on paperboard packaging can offer versatility, greater automation, and reduce waste. Telling the difference between digital and traditional printing is becoming more difficult, and the ability to digitally print can help companies personalize designs for their target audiences.


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3. Luxury

Upscale items, no matter how big or small, are taking designs to new heights to excite customers. The luxury packaging market is expected to grow by 4.7 percent during 2018-2023 with travel and online retail fueling the demand for packaging solutions.

Manufacturers are looking for new packaging innovations to enable their products to shine on the shelves and online. Packaging needs to have high-quality finishes, decorations, and innovative shapes. It also needs to be sustainable, as more product manufacturers are investing in biodegradable and environmentally friendly packaging like paperboard packaging to appease consumers.

4. Multi-Use

Packaging can do more than just carry, store, and protect a product. According to the Environmental Protection Agency, 45 percent of materials in landfills in the U.S. come from food and packaging containers. This fact can help push designers to create versatile packaging that can live well beyond consumer consumption.

By making packages multi-use or dual-use, brands can help the environment and become useful for customers. With the growing eCommerce market, artisan and products with personalities can cater to our specific individual needs. We expect more than just a one-dimensional package.

Packaging can create a larger story and connect consumers with depth and value. For example, your paperboard packaging can be converted into food or non-food usages such as take-out boxes, provide engagement through QR codes, or create activities for children. Now, more than ever, it’s time to be innovative and sustainable.

5. Convenience

Packaging should always help provide consumers convenience, and the consumer today is very different than consumers of the past. Millenials lifestyles are busier, but they’re also looking for healthier options. Everyone is on the go, so product consumption should be delivered fast and easily disposable.

Great packaging will make sure there is convenience across the entire supply chain, from the warehouse to transportation, to online distribution.  Paperboard packaging should be easy to stack, interlocked, and provide higher storage capacity. This offers customers the chance to stock up on on-the-go products that make their lives easier.

Get on board with paperboard

Businesses can’t afford to ignore the trends we’ve listed. If brands want continued growth, they will need to be flexible to keep customers satisfied. Paperboard packaging has excellent potential to solve many packaging problems.

With digital technology innovations and increased demand in sustainable practices, it’s an option worth exploring, and we’re happy to explore those options with you. The Caraustar team are experts in making sure products stand out on the shelf, and flexibility is essential to us. Whether the market is dry or frozen foods, candy, and confectionary, private labels, or natural products, we’re here to help.

 

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How Caraustar helps clients avoid the 3 gotchas in the private label packaging maze

How Caraustar helps clients avoid the 3 gotchas in the private label packaging maze

The packaging web can be tough to navigate. It’s a labyrinth of procurement, operations, and forecasting. And there’s always some “gotcha” right around the corner ready to throw you completely off your game.

Getting through successfully means making sure every process from design and manufacturing to sales and marketing line up perfectly.

That can be challenging when you’re facing crunched timelines, multiple packaging requirements, a wave of new trends, and the need to balance inventory with the demand of the supply chain.

While some companies use 3rd party manufacturers as a go-between for packaging solutions, Caraustar highly recommends choosing a reliable packaging partner offering a team approach. Investing in a partner that genuinely knows the private label path from beginning to end is key to navigating all the twists and turns — better, faster, and affordably. After all, the goal is to get your product to market promptly, sell it quickly, and scale faster.

As an experienced navigator, Caraustar has helped many clients avoid the three biggest gotchas in the daunting private label maze.

Gotcha Number 1: Viewing packaging as an afterthought.

Forecasting is the future of package design. Private label is no longer about putting knockoff products in boxes with lackluster design for lower-income shoppers. Today’s high-end shoppers are rapidly accepting private label products, and these sophisticated customers expect their purchases to come in bold, beautiful packaging. The brand experience is a #1 priority, and you must pay attention to the trends that drive the market. Caraustar’s award-winning design team knows the key drivers affecting packaging design today.


Caraustar eBook DownloadWant more information
about packaging for
the needs of today’s
online buyers?

Check out these
three savvy tips
in our free eBook.

 

 


Gotcha Number 2: Picking the cheapest vendor.

Caraustar recommends choosing a vendor that offers speed and flexibility, not just a lower price. Higher margins are achieved when you decrease the time it takes to get from print to purchase. Speed is the name of the game. Caraustar’s team can flex quickly when clients need to get several SKUs with multiple packaging requirements on press and out the door fast.

Gotcha Number 3: Failing to collaborate with suppliers.

A successful supply chain is built around collaboration and establishing longstanding relationships with suppliers. By working together closely, companies and their suppliers ensure quality and create highly-competitive supply chains. Failing to do so can result in a communication breakdown between partners, leading to costly inefficiencies. Caraustar’s relationships established over many decades can be the first link connecting companies within a robust supply chain.

To learn more about Caraustar, visit PLMA Booth #1518.

 

Posted by Jolie Higazi in Brand
3 keys to keeping it fresh in the food packaging industry

3 keys to keeping it fresh in the food packaging industry

Freshness in food packaging goes far beyond keeping cupcakes moist and cookies crispy. You also need fresh ideas that fuse elegant design, human-focused construction, and an earth-friendly afterlife.

An excellent starting point for fresh thinking is the 1.3 billion tons of food that goes to waste worldwide every year—one-third of all food production.

We can do better. A fresh approach to packaging can help brands:

  • Align carton production with real-time demand, reducing waste and obsolescence.
  • Make packaging easier to use and reuse.
  • Strengthen their commitment to recyclable folding-carton materials.

Refresh your perspective on food packaging with these tips:

Design

Be bold and different with your packaging design, so your product can stand out online and on the shelf. Your design is the last message consumers see so it needs to make an impression. With online food sales gaining, your packaging also needs to withstand the distribution chain.

At Caraustar, we have a team of designers who can create innovative and exciting options for your product packaging to catch your customer’s eye. From structural design to creative to pre-press and printing options, we can create an end product that meets your needs.


Caraustar eBook DownloadWant more information
about packaging for
the needs of today’s
online buyers?

Check out these
three savvy tips
in our free eBook.

 

 


Case studies: Designing for our food-manufacturing customers

We sell premium packaging to boutique manufacturers who require a unique buyer experience—right down to the boxes:

  • A high-end candy maker had a nagging color-reproduction problem: They needed a rich black tone on the packaging sleeves that they could not get from other providers. They also needed precise production runs in small quantities that were impractical on a traditional offset press. Our digital press enabled us to create a folded carton with an aqueous coating that delivered the precise color tone our customer required. And we matched the precise quantities they needed, reducing waste.
  • A luxury cupcake maker needed more personalized packaging, precise color reproduction, and help with graphic design. Our in-house design team helped them get the exact colors they needed from the digital press, allowing them to add five new products to their portfolio, which helped boost cash flow.

Frustration-free shopping

Food packaging needs to account for how people buy. Though Americans buy only a tiny slice of their food online today, Amazon and many of its brick-and-mortar rivals expect online sales to become a growing segment of their business in the years to come.

As people become more confident about buying food products online, food brands will have to pay much closer attention to the strength and endurance of direct-mail packaging. Thinking only about the traditional store shelf won’t cut it much longer.

Customers want easy-to-understand claims and offers on product cartons. Strategic placement of expiration dates can help people consume food products while they’re fresh. Unique, thoughtful shapes can capture people’s attention and provide utility that encourages keeping a box rather than discarding it.

Packaging also should be easy to open. It shouldn’t be a hassle to get the products out of the box. Buyers should not feel their food purchases generate a pile of paper waste.

Environmental friendliness

The Ellen MacArthur Foundation estimates that by 2050, plastic will outnumber fish in the oceans if we don’t change our ways. At the same time, consumers are becoming increasingly insistent on low-impact packaging that’s easy to recycle and reuse.

You don’t have to pour an ocean of money into earth-friendly packaging. You can start with a simple transition to recyclable paperboard packaging if it’s the right match for your products and consumers. Other approaches include developing packaging that’s too beautiful to throw away or making your cartons strong enough to be useful long after the food’s been consumed. Placing a simple “please reuse” message on your packages can make a world of difference for the environment.

At Caraustar, we’ve been recycling paperboard products across four generations. Today’s technology helps us—and our clientele—reduce waste while printing on folding cartons that buyers find unforgettable. That’s about as fresh as it gets.

 

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