How Caraustar helps clients avoid the 3 gotchas in the private label packaging maze

The packaging web can be tough to navigate. It’s a labyrinth of procurement, operations, and forecasting. And there’s always some “gotcha” right around the corner ready to throw you completely off your game.

Getting through successfully means making sure every process from design and manufacturing to sales and marketing line up perfectly.

That can be challenging when you’re facing crunched timelines, multiple packaging requirements, a wave of new trends, and the need to balance inventory with the demand of the supply chain.

While some companies use 3rd party manufacturers as a go-between for packaging solutions, Caraustar highly recommends choosing a reliable packaging partner offering a team approach. Investing in a partner that genuinely knows the private label path from beginning to end is key to navigating all the twists and turns — better, faster, and affordably. After all, the goal is to get your product to market promptly, sell it quickly, and scale faster.

As an experienced navigator, Caraustar has helped many clients avoid the three biggest gotchas in the daunting private label maze.

Gotcha Number 1: Viewing packaging as an afterthought.

Forecasting is the future of package design. Private label is no longer about putting knockoff products in boxes with lackluster design for lower-income shoppers. Today’s high-end shoppers are rapidly accepting private label products, and these sophisticated customers expect their purchases to come in bold, beautiful packaging. The brand experience is a #1 priority, and you must pay attention to the trends that drive the market. Caraustar’s award-winning design team knows the key drivers affecting packaging design today.


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Gotcha Number 2: Picking the cheapest vendor.

Caraustar recommends choosing a vendor that offers speed and flexibility, not just a lower price. Higher margins are achieved when you decrease the time it takes to get from print to purchase. Speed is the name of the game. Caraustar’s team can flex quickly when clients need to get several SKUs with multiple packaging requirements on press and out the door fast.

Gotcha Number 3: Failing to collaborate with suppliers.

A successful supply chain is built around collaboration and establishing longstanding relationships with suppliers. By working together closely, companies and their suppliers ensure quality and create highly-competitive supply chains. Failing to do so can result in a communication breakdown between partners, leading to costly inefficiencies. Caraustar’s relationships established over many decades can be the first link connecting companies within a robust supply chain.

To learn more about Caraustar, visit PLMA Booth #1518.